或坚守岗位 媚惑无疆

From food and clothing to the insurance and financial Internet records monkey year taste is happy, is nostalgia…… As to what year is, every Chinese has its own interpretation. The payment service days ago released a new record the data report on the fingertips of "new year", through the analysis of more than 400 million real name user login Alipay use during the Spring Festival in the service life of the data interpretation, actively use "Internet plus" self upgrading era in all walks of life. "" this Chinese common heart care, what is happening in evolution. New express reporter Zheng Zhihui – the young generation in the traditional concept of the traditional Spring Festival migration update Chinese in years is the kite line, no matter how far, the end of the year will be returned to their parents. However, this tradition seems to be being updated by young people. According to the user login and use Alipay consumption, can be seen roughly the population flow situation during the spring festival. Data show that young people as the main ant payment service users, although there are still 53.4% people out of work in the new year’s Eve chose to return to his home, but accounted for 46.6% of the total number of users and did not go home during the Spring Festival on the road, of which 34.3% people choose to work in the year, or on the job, or into a new life in the city, there are 12.2% people to move the new year. In the Spring Festival to go out in the crowd of 12.2% people, one part is to travel overseas, during the Spring Festival to use Alipay to pay most of the country is Thailand and South korea. In the Spring Festival empty rate rankings, the top three are from Guangdong Province, Shenzhen, Dongguan and Guangzhou respectively, among them, Shenzhen topped the list, and the Spring Festival City Block top3 is Anhui Anqing, Hubei Huanggang, Guangdong, Meizhou, during the Spring Festival, where Alipay users dense degree is more than two times on weekdays. The Spring Festival in 50 after 60 after the net peak has been the main users of the Internet are mainly from a second tier city and the young people, the Spring Festival, the depth of the Internet users in their hometowns, active on the local Internet, will play a significant role in promoting. On New Year’s Eve, Alipay active users in the three or four line of the city accounted for 48% to 64% before the rise, an increase of 16 percentage points. In addition, the new generation network will also bring home some practical skills of Internet, a new way of life of the Spring Festival to quickly enter the township village. Alipay Spring Festival new subscribers in 50 after 60, and 70 accounted for 33.5%, the proportion is much higher than the daily level, before the Spring Festival, after 50, 60 after 70, after Alipay users accounted for about 15%. In addition, a month before the new year’s Eve, the balance of treasure purchase amount compared to 2015 year-on-year growth of 61%, among them, 345 lines of the city grew significantly faster than the market, located in non coastal areas of Tibet, Guizhou and Sichuan provinces grew especially rapidly, reaching 99%, 82% and 79% respectively. Food and clothing are armed by the Internet "Internet plus" change on New Year

从吃穿住行到保险理财 互联网记录猴年新年味   年是团圆,年是乡愁……关于年是什么,每个中国人心中都有自己的解读。   蚂蚁金服日前发布了一份记录过年新方式的数据报告《指尖上的新年》,通过对4亿多实名用户在春节期间登录支付宝使用各项生活服务情况的分析,用数据的方式解读,在各行各业积极用“互联网+”自我升级改造的时代,“年”这个中国人心中共同的牵挂,正在发生怎样的嬗变。   ■新快报记者 郑志辉    年轻一代更新春节迁移传统   在中国人的传统观念中,年就是那根风筝线,无论走得多远,年底了都要回到父母身边。不过,这种传统观念似乎正在被年轻人更新。   根据用户登录和使用支付宝消费的情况,能够大致看出春节期间人口流动的状况。数据显示,在以年轻人为主体的蚂蚁金服用户中,尽管仍有53.4%的外出工作人群在除夕选择了回老家过年,但占总数46.6%的用户并没有在春节踏上归家之路,这其中34.3%的人选择了在工作所在地过年,或坚守岗位,或融入了新的城市生活,还有12.2%的人去往别处过年。   在春节外出的12.2%人群中,有一部分是为了外出旅游,在海外,春节期间使用支付宝支付最多的国家是泰国和韩国。   在春节空城率排行榜中,前三名均来自广东省,分别是深圳、东莞、广州,其中,深圳高居榜首,而春节“堵城”的top3则是安徽安庆、湖北黄冈、广东梅州,春节期间这些地方的支付宝用户密集程度都是平日的两倍有余。   春节成50后60后“触网”高峰   一直以来,互联网的主力用户群都主要来自一二线城市和年轻族群,春节,这些互联网深度用户回乡,对当地互联网的活跃程度,会起到明显的带动作用。   除夕当晚,支付宝活跃用户在三四线城市占比从节前的48%上升到64%,提升了16个百分点。   除此之外,这些网络新一代还会带给家里人一些实用的互联网技能,新的生活方式借春节快速进入山乡村野。   支付宝春节新增用户中,50后、60后、70后占到了33.5%,这个比例要远远高于日常水平,在春节前,50后、60后、70后在支付宝用户中的占比约为15%。   另外,除夕前一个月,余额宝申购金额较2015年同比增长了61%,其中,三四五线城市的规模增长明显要快于大盘,地处非沿海地区的西藏、贵州、四川三省增长尤其迅猛,分别达到99%、82%和79%。   吃穿住行皆被互联网武装   被“互联网+”改变的过年方式,还体现在走亲访友、家人聚餐、年货采购、理财保险等春节生活的方方面面。   以往为了一张车票大排长龙,甚至熬夜守候的现象,已经越来越少见,蚂蚁金服的数据显示,在今年春运购票高峰期,通过支付宝购买的火车票数量比去年的购票高峰增长了40%,通过互联网购买汽车票的人群也在明显增长,其中的78%都是21-30岁的年轻用户,足可见互联网在出行领域的渗透力正在加速。   买完车票后,投保一份春节保险,也成回家路途的必备。今年,支付宝首次上线春节保险,针对春节期间的交通安全、食品安全、鞭炮安全、家庭财产安全四类问题进行保障,目前累计投保人数超过1000万。   正月里走亲访友,无论是置办年货还是外出聚餐,也有越来越多的人选择在手机上完成,来自口碑的数据显示,春节期间的餐饮笔单价达到236元,比日常高出70%,显然,春节期间,大家都乐意吃得更好,犒劳自己。 进入【新浪财经股吧】讨论相关的主题文章: